PYO, the band of Belgian musician and producer, Karel Piot is a collision of blistering post-punk and dreamy 90s synthwave, all bundled up in an soft anti-pop package that is genre challenging.

To accompany his music, PYO has developped a world and lore based on song lyrics and general intention. With my collaboration, we created names and iconography for the entities building his universe.


LINKS
pyo.ms@pyo_karel_fr


We also collaborated on the creation of physical merchandise: a hoodie and t-shirt, both screen printed in PYO’s vibrant orange, and an in-universe portal website to provide a space for all of his links.

To stay local in terms of productions, the merch was printed at PAS Print, an Antwerp-based textile printing studio.

Hoodies
Fruit of the Loom, 280 g/m², 80% Cotton, 20% Polyester

Tees
Russel, 180 g/m², 100% Cotton, ring-spun