PYO, the band of Belgian musician and producer, Karel Piot is a collision of blistering post-punk and dreamy 90s synthwave, all bundled up in an soft anti-pop package that is genre challenging.

To accompany his music, PYO has developped a world and lore based on song lyrics and general intention. With my collaboration, we created names and iconography for the entities building his universe.

LINKS

We also collaborated on the creation of physical merchandise: a hoodie and t-shirt, both screen printed in PYO’s vibrant orange, and an in-universe portal website to provide a space for all of his links.

To stay local in terms of productions, the merch was printed at PAS Print, an Antwerp-based textile printing studio.

Hoodies

Fruit of the Loom, 280 g/m², 80% Cotton, 20% Polyester

Tees

Russel, 180 g/m², 100% Cotton, ring-spun

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