Simple as a Plan
2022
Simple as a Plan is an upcoming marketplace modeling platform. It aims to make marketing and business models more accessible through simple templates, guides and recent technology. The brief was a simple logo and small complimentary branding package.
The logo represents the common saying coming out of a speech bubble which acts as a visual support for the word mark. This element persists throughout the scaling. With a simple black, white and gray palette, the electric blue (reminiscent of hyperlinks) anchors the identity in the digital world.