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Souvenir d’un paysage que je n’ai jamais vu

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Neue Haas Grotesk
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“Blanche Taddei chose to invite Studio Norme, founded by Alec Bankhead, because of the natural dialogue between their practices. They share a common interest in editorial and graphic formats as spaces for plastic experimentation, where form and material are the bearers of meaning.  What links them is undoubtedly their desire to slow down the gaze. Alec conceives graphic design with a calm rigor, rooted in clarity, intention and durability. Blanche Taddei, on the other hand, explores the landscape as a space of slow transformation, made up of silences, erasures and apparitions. Their collaboration has thus found its place in this shared desire to create objects that are both legible and sensitive, capable of conveying more than just information: an atmosphere, a presence.

Together, they designed a visual identity and mediation materials conceived as an extension of the exhibition's artistic gesture. The work on glass, the paper superimpositions, the play on transparency and embossing, were all born of their discussions, trials and hesitations. It wasn't a question of simply “communicating” a project, but of bringing a discreet, embodied graphic landscape into existence. […]”

—Written by Blanche Taddei, 2025


The collaboration resulted in the creation of:
• 100x170mm invitations
• A2 poster with A3 rice paper cover
• A3 accordion fold mediation
• A4 expo plans
• 3 large etched glass pieces
• Multiple visuals for digital communication.

All paper goods were delicately embossed with a net, giving a unique texture to each piece.